- March 6, 2019
- Posted by: Fariya Khan
- Categories: Digital Marketing Careers, Digital Marketing Course
What is SEO and On-page optimization?
Before knowing On-page optimization, it’s important to know about Search engine optimization first. According to Wikipedia, Search Engine Optimization is a technique to increase the number of visitors to your webpage by obtaining a high ranking in Search Engine Result Pages.
On-page SEO is the other side of off-page optimization. It is a process of understanding how to attract your customers with unique contents, quality images, URL structure, perfect heading texts, page speed, internal linking is called SEO. All these parts increase your search engine and work to increase website visibility.
How On-page SEO optimization works on technical aspects?
On-page optimization in SEO can be done directly from the website. Various factors help a content to rank at the top. You have to follow the structure. Here we are providing some of the aspects by which an SEO can be done correctly.
For Title Tags–
The importance of keywords can easily be understood in this aspect. Your title tag should be unique and should be covered under 60 characters in a description.
Headings are the parts of your content. They can be anywhere in the content. Make sure you don’t overuse it. It can be divided into subheadings, but keyword stuffing won’t look good.
Your URL should always match with your niche or page. A different URL misfits the page and can be destructive too. They should always be relevant.
The URL is clearly explaining the A to Z about digital marketing course.
The game of interlinking is the best way to increase visitors and search engine at the same time. Linking one blog to another at your website is called interlinking, but you have to make sure that the link should be fit carefully and match with the content.
World is going very fast, and so are people. Majority of the people leave any website if it doesn’t open till 4 seconds. There is no place for pages that loads slow, your site speed should be ensured minimum 3-5 seconds, and it shouldn’t go beyond the timing.
What are some On-page search engine optimization tips?
• Always make pages that are mobile friendly.
• Never compromise with the loading speed.
• Use proper images, ALT tags and Meta descriptions.
• Never repeat content blogs always write fresh contents.
• A proper URL structure is a plus point.