- June 28, 2019
- Posted by: admin
- Category: Digital Marketing Course
An Email marketer is the one who sends emails to the customers and prospects through digital marketing strategies. Email marketing is the easiest way to reach users who are interested in your services or business. It targets the relationship building by winning new and existing customers. It is an important element of inbound marketing via electronic mail.
Why Email marketing is Important?
Email marketing is important to builds customer loyalty and long term relationships with them. It not only gets you better response rates but also drive conversions. It helps you to measure the email status like who has opened your mail and how many people have unsubscribed it. Whether you are planning to pursue a digital marketing course or you are working under start-ups, email marketing is cost-effective and it helps to stay aware of your customers with the upcoming events and offers.
How to do Email marketing?
It is important to think from the business point of view but at the same time, your goals and target audience should be the first priority. Here are some of the points that will help you to understand how email marketing benefits can help you. Let us check how it can be done.
1- Make list/ Decide Goal
The first step is to make a proper list or decide a proper goal from the customers’ perspective. It is vital to know about your motivation to do email marketing. Also, make sure your list should base upon unique offers and great attractions.
2- Easy Begin
The very next step is, to begin with, an easy language and attractive content that can be understood by every individual. It is important to talk with the customers rather than talking to them. Also, make sure not to push or force your subscribers that can result in disaster. Give them space and send single mail at a time.
3- Track Data of your loyal customers
Tracking data includes how many messages have delivered and when people have read the mail. It also shows you how many messages are left and which time is great to target audience and customers is. You can target loyal customers based on their activities of the past week or months. This customizes the mailers and increases better ROI chances.
4- Great content
Another essential way is to start with authentic and attractive content. The content should be understandable and should be in simple points. Make sure to plan content through customers’ persona. Start with a good subject line and make sure to end it within 540 words.
5- Choose an email marketing campaign and create a mailing list
It is way important to choose what marketing campaign will suit you better. It can be a discount or offers. It can also be related to the events or newsletters. You can select your campaign. Creating a mailing list is the second step after selecting a marketing campaign. You can use several strategies to get your target audience email address.
Let us move further with the top 7 responsibilities of an email marketer-
1- An email marketer has to develop strategies to improve their email channels.
2- They have to develop a standard procedure and execute email marketing campaigns.
3- They have to plan an easier and clean email message that conveys clarity and consistency.
4- They email marketer job is to plan creative and unique strategies to generate sales and revenue.
5- They have to train team members and evaluate team performance.
6- An email marketer should analyze campaign results and achieve campaign objectives.
7- They should coordinate with the marketing team and design the campaign.