- January 8, 2020
- Posted by: Fariya Khan
- Category: Digital Marketing Tips
Content marketing in 2020 has been in the trend for a few years and the game is getting stronger and better day by day. As the majority of the people are switching into this field and there are new opportunities every time, people are keener to know what more they can do to become a content writer. Many working professionals and job seekers are too planning to switch in the content field. So today we will help you with the beginner’s guide to starting content marketing in 2020.
1. Start defining with your goals
It is very important to understand what exactly your goal is and what sort of content you are planning for. It is very important for you to understand your content type. Before deciding about your audience you should decide how you are planning your first figure and how passionate you are for it.
2. Research your audience
Do you have any idea how much inbound marketing is important in business and marketing? It is very important for you to perform audience research and how your content can help you to recover their pain points. Creating content that isn’t able to provide any solution to the audience is a waste of energy and time. Make sure before you love your content your audience should love and want more of your Content marketing in 2020.
3. Don’t forget Keyword Researching
Imagine your process to begin content marketing is all set and you are also providing solutions for everyone but there is a wall between your solutions and audience pain points. What is that? That space can be filled with the right keywords. It is very important for you to use keywords with good search volume. Using a good amount of keywords in an authentic manner is the widest way to reach your audience.
4. Estimate Content
Why create content which isn’t worthy and useless? It is very mandatory to create content that can cater to your audience. You should always perform audience research and competitor research as well. You should always choose topics that are trending of Content marketing in 2020 and doing competitive research can help you take up ideas on what your rivals are writing and how they are doing creating good strategies in the industry. You can also use some tools to improve your content marketing.
5. Content with Voice search
This is 2020 and people are becoming lazier or you can also say that they are saving their time to utilize it on other things. Talking about some study sources like Comscore, 50% of the online users are people who prefer voice search for their queries or other information. Also, it will help Google to put up your listing and enhance your branding and traffic.
6.Videos on the trend
We all know the importance of visuals and videos in the content and this is the best way to perform content marketing. From content marketing to Instagram marketing everything is dependent upon content and when it comes to video or visuals, it works well for marketers. You can also try using a podcast with images to tell stories and engage the audience.
7. Leveraging Social Media to the rescue
Remember that your content marketing will only enhance when your social media will leverage. Content marketing in 2020 is all about leveraging social media to enhance your brand’s visibility. Most of the marketers are creating good content but aren’t getting reach and this is where you should implement this strategy.
8. Build Backlinks
Last but not least, don’t just depend on content. Yes, you heard it right. Content marketing isn’t just about engaging people and writing good contents but it is much more to create backlinks. This can help you to create good traffic. You can also perform competitive research by uber suggest and see how your competitors are getting backlinks.